6 Best Ways for Small Business to Find Website Success

There are an infinite number of ways to have website success, but these are the best tried and true actions to take for a small business owner to find website success.

#1 Website Speed

The speed of your site is readily evident as soon as a visitor hits your website. If your website doesn’t load in 6 seconds or less you run the chance of losing that visitor. The more visitors that browse your website equals more potential customers and/or clients for your business. A slow website discourages visitors from staying on your website and having a look around at what you have to offer.

Google pronounced earlier this year (April 2015) that site speed is now part of their search algorithm. This is another reason to make sure that your site loads fast. The faster the site, the better the Google search ranking. Everyone knows that getting your website found, on Google or other major search engine, is paramount to getting new visitors to your website.

Food for thought:

  • 40% of people abandon a website that takes more than 3 seconds to load Tweet This!

#2 Meaningful Domain Name

Choosing a domain name is critical when launching a website, especially since we have all heard the line, “all the good domain names are taken.” People have said the same thing about women. It’s NOT true. But that doesn’t mean that you can’t produce a memorable domain name for your website. Of course, choosing a domain that is a .com gives you competitive advantage in search ranking, but the domain name should be easy to remember and type for ultimate impact. You might be saying, “But Mike, you have a domain name with a .media on the end.” And you would be correct, but I also have a .com address that corresponds, and forwards, to the .media URL.

The main point I’m trying to make is that your domain should be meaningful for a potential customer to remember. If they can’t readily remember your URL, then they can’t necessarily find your website.

Food for thought:

  • Keep the domain name as short as possible
  • Use a descriptive phrase instead of a name
  • Avoid acronyms, abbreviations and numbers

#3 Email Marketing

With the proliferation of free email services, there is no reason for a small business not to use email as part of their marketing plan. MailChimp, and other free services, have made it affordable to send out email promotions and to track those promotions. The real issue with creating email marketing campaigns is having a readily available repository of email addresses to send to. If you haven’t already done so, start building that list immediately.

Food for thought:

  • Email marketing yields an average 4,300% return on investment for businesses in the United States (Direct Marketing Association)
  • For every $1 spent on email marketing, the average return on investment is $44.25 (ExactTarget)

Stats courtesy of OutboundEngine.com

#5 Social Traffic

Any small business that doesn’t use social media to increase website traffic is losing competitive advantage. Make sure to use as many social media outlets as possible to market your business, but absolutely make sure you are using Facebook, Twitter, Instagram, and Pinterest. There are others you will want to use, depending on your industry, but those are the big four.

Food for thought:

  • In Q4 (2014), social media drove 31.24% of overall traffic to (web) sites (Shareaholic.com)

#5 Website Launch Plan

Have a plan for once the website is launched and available to the general public. Find broken links within your website and fix them. Check for broken links using tools such as brokenlinkcheck.com.  Announce your new business website on your personal social media accounts, ask your friends to share your news. At the very least you will get some simple hits to your website, best case scenario you get some leads from the social shares. It’s win/win. Setup social media pages/accounts for your business and link them back to your website. You need to setup a social media presence for your business in the first place, so do it, inward links from the major social media outlets can only help any search engine optimization (SEO) efforts. Create a Google+ for Business page to enhance your local search presence, this is imperative for mobile search and will greatly improve your local search footprint and exposure.

Food for thought:

  • Local searches lead 50% of mobile users to visit (physical) stores (Google)

#6 Good Quality Content

Content is king has been a saying since the web began and it is no less relevant now. Quality content will make visitors stay on your website for more than just a second or two. If they see that you offer good quality content on a regular basis then they will be more likely to come back or even bookmark your website. Start blogging to create content that changes on a consistent basis, and link to your website from your blog if it s not part of the website already. New, quality content is part of the Google equation, take advantage of that. Make it a point to respond to comments on your blog to demonstrate that feedback is important to you, be it good or bad.

Food for thought:

  • 80% of business decision makers prefer to get information in a series of articles versus an advertisement (Exact Target)

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