Critical Signs That You Need a New Website

It’s 2015 and you don’t have a website

If you don’t have a website by now, what are you waiting for? Websites are essential to any business or organization in today’s business environment. Not only are you missing out on a massive marketing opportunity, but you are alienating a huge portion of your potential client base. This is the single most important reason to contact a web designer and start the conversation about a website. Get started today!

Would you walk around town without a business card? Then why are you continuing to do so without a website?! One of the first questions asked when a potential client or customer is interested in doing business is, what is your website address? If you say you don’t have one, they will most likely brush you off. Your website is an extension of your business, and essential in the business world today and in the future.

You have a website, but your website uses unappealing graphics or antiquated components

Website visitors evaluate your website within the first 10 seconds of arrival. If the graphics are unappealing, you have flashing graphics, or there is just too much text to comprehend quickly, they will leave. Period.

If your website uses any of the following features, you need to consider a new website, immediately!

  • clip art
  • visitor counter
  • horrendously bright background
  • Flash intro
  • 3D text or images
  • an Under Construction sign or message

Your website was built through a “website builder” or by your neighbor’s nephew

Being able to create your own is website is fun, but there are many components that need to be in place for a website to be successful. Creating the website is just the beginning of the online journey.

There is search engine optimization (SEO), which includes quality content, keyword targeting and infusion, link building, and social media integration. There are web analytics to track website visitors and to understand and analyze important aspects of website success. Professional graphic design and stock imagery provide your website with the polished look and feel that sets apart a professional website from one created by an inexperienced individual.

Finding your website is like searching for a needle in a haystack

Getting found on the major search engines, Google, Bing, or Yahoo, is an essential piece of the website puzzle. A vast majority of users looking for a product or service start their journey using a search engine. That is why search engine optimization (SEO) has become an industry in its own right. SEO is another major component to website success. If you don’t understand this, or have simple ignored it, then finding your website, without knowing the direct URL, is virtually impossible. And you need a new website.

There is no purpose to your website

If you are not getting any inbound leads from your website, or funneling your website visitors to the products you are selling, there is no purpose. A solely informational site, while serving as a marketing piece, is essentially just a simple roadside billboard on the information superhighway.

A successful website needs to have purpose, whether it be selling products or getting inbound leads through online forms or calls to actions. For a service-driven business, inbound leads are major component to overall website success. To a business that is purely web-based, it is critical. If there is no purpose or value, you need a new website.

Your website content is disorganized or sounds like it is written by your 15 year old

Professional content is no joke, that is why content editors are so expensive. Take time to get the content right and written in a professional tone.

If your website content is written like a high school essay, you need a new website. When a website visitor comes to your site and feels smarter than you, they will leave, without question.

If your content is hard to find, you need a new website. If a website visitor cannot understand your navigation, or cannot find what they are looking for, they will leave, period. Bye bye customer.

You have a mobile website that is separate from your main website

If you have a standalone mobile website, then you need a new website. Having two distinct website just means that you have to update content on two different websites. Twice the work and twice the cost.

Responsive web design (RWD) has become the norm these days. I will not create a website unless it is responsive. That means that when a user visits my website it will automatically adjust to the screen size of their device. It will look good and work well on virtually any internet-connected device, from a desktop or laptop to a tablet or smartphone.

You are embarrassed to reveal your website to others

If you are reluctant to show your website to potential customers, then you need a new website. Pronto!

Your website is a reflection of your business. Just like you keep your business and surroundings looking good and up-to-date, your website needs clean and professional. If you are ashamed to show your website to others, then you need to re-evaluate your website. Your website is the face of your business on the web. You are losing a huge customer base if your website is unappealing, is unprofessional, or looks like it was built in the 1990s.

You have to jump through hoops to get in contact with your web designer

If you have trouble getting your web designer to communicate, you need a new website. I can’t tell you how many times I’ve heard potential clients tell me about getting their website built and then their “web guy” disappears. This is just bad business. One of my biggest lead channels is word of mouth. My clients are happy campers and I want to keep it that way.

Website updates are simply a part of having a website. I am always available to my clients and complete updates in a flash. If it is a hassle getting your website updates completed, or even communicating with your “web guy”, contact Guerdon Media to receive the service you deserve.


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