Instagram now larger than Twitter as user tally climbs to 400 million

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Usage of the photo-sharing service bought by Facebook in 2012 jumped 25 percent in the past year, with most of its users based outside the US

Even more people are using Instagram.

social mediaThe photo-sharing service tallied 400 million people who use its app at least once a month, a jump of 25 percent fromDecember, the company said Tuesday. That’s also more than the 316 million people who use Twitter.

Instagram said more than half the new users who have joined since last year hail from Europe and Asia. Overall, Instagram said 75 percent of its users live overseas.

For Instagram, the growth marks another milestone supporting Facebook’s efforts. The Menlo Park, California-based social-networking giant surprised investors when it purchased Instagram in 2012 for $ 1 billion. At the time, the app was notching little revenue and counted just 30 million users.

Since then, the site has become a case study of Facebook’s acquisition strategy. The company has since bought other high profile companies, like messaging service WhatsApp and virtual reality technology maker Oculus VR, and allowed them to run as somewhat independent subsidiaries.

Instagram has slowly begun offering advertising options as well, and so far the company has said it’s pleased with results.


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