Top 5 worst social media brand blunders of 2015

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Learn from the missteps of these brands as they tried to navigate the choppy water of social media in 2015 As long as brands are on social media, there will be gaffes, goofs, and outright mistakes. This year was no exception. The following five social media blunders are funny, awkward, offense, or ill-conceived. Cringe at will, but take note of what went wrong. Afterall, no one is immune. Even the best-staffed, best-intentioned social media teams can find themselves in the middle of a bad social media flap out of sloppiness, insensitivity, or even lack of research. Check out these mistakes … Read More

Facebook goes slo-o-ow with ‘2G Tuesdays’

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The world’s largest social network starts an internal program to show employees what it’s like to use Facebook in developing countries Tuesdays will be a real drag for some Facebook employees. The social network has launched an internal program called “2G Tuesdays” to give its workers a sense of the very slow Internet connections in developing countries like India and elsewhere in Asia, as well as in Africa. When Facebook employees log in on a Tuesday, they’ll be asked on their News Feed whether they want to use the slower connection, which lasts for about an hour. That will offer … Read More

How to prevent Facebook’s ‘On This Day’ feature from ruining your day

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You now have more control over what shows up in those sometimes nice, but sometimes brutal reminders of your past Earlier this week, TechCrunch pointed out an important update Facebook made to its On This Day reminder feature. For the unfamiliar, everyday Facebook will show you pictures and status updates you posted on that day’s date in prior years. There are times when the reminder of what you were doing one, two, or three years ago to the day can be fun, if not heartwarming. Then there are the posts you’d soon rather forget that Facebook seemed to always cold-heartedly … Read More

Five tools for producing quality podcasts

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Podcasting offers a golden marketing opportunity for your company–but where do you start? Podcasting is the new blogging. Your business could greatly benefit from adding podcasts to your promotional and marketing efforts. With podcasts, you can bring a new dimension to your company/client relationship, train employees, advertise your products, and even cross-promote with others in your industry. But how do you podcast? Where do you start? If you’ve already planned out your podcast (you know the content and audience, you have a host, etc.), you start with apps. You can’t just record a podcast on your phone and upload it … Read More

Smartphone-makers wage war through your selfies

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LG’s phone with two front-facing cameras is the latest move in an ongoing battle to deliver sexier self-portraits The war over camera megapixels has moved from the back of the phone to the front as smartphone-makers like Samsung, Apple, Asus and now LG scramble to outfit their handsets with clever and capable tools to make vanity shots look as good as they can on a typically weaker, cheaper front-facing lens. Selfies, the common slang for self-portraits taken with the front-facing camera, have surged in popularity. Google counted 93 million selfies per day taken from Android phones around the world at … Read More

Facebook ‘Reactions’ test lets you express many more feelings than just ‘like’

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The social network leader will venture beyond the thumbs-up with a test starting Friday for residents of Ireland and Spain Facebook users, prepare to express yourselves Starting Friday, the world’s largest social network will begin a test in which people get a much fuller range of responses than just the iconic thumbs-up “like.” The feature, dubbed Reactions, will offer icons to express love, laughter, happiness, shock, sadness and anger, a company representative said Thursday. To add a reaction, testers on mobile devices will long-press the “like” button while PC users will hover over it. An array of options will then … Read More

Twitter could remove its signature 140-character limit

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The social network is working on a new product that would give users a way to post longer Tweets, according to a report It won’t be long before you can tweet sentences like the one you’re currently reading if Twitter releases a product it’s reportedly building. Too subtle for you? That was 141 characters. Twitter, the microblogging service that’s always capped tweet length at 140 characters, could scrap that signature restriction with a new product it’s building, according to a report from Recode. The product would let users post “long-form content” to the social-media platform, according to the report, which cites … Read More

Instagram now larger than Twitter as user tally climbs to 400 million

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Usage of the photo-sharing service bought by Facebook in 2012 jumped 25 percent in the past year, with most of its users based outside the US Even more people are using Instagram. The photo-sharing service tallied 400 million people who use its app at least once a month, a jump of 25 percent fromDecember, the company said Tuesday. That’s also more than the 316 million people who use Twitter. Instagram said more than half the new users who have joined since last year hail from Europe and Asia. Overall, Instagram said 75 percent of its users live overseas. For Instagram, … Read More