3 Things Every Small Business Owner Should Know Before Getting a Website

Web Design in Fort Lauderdale, FL

You’ve incorporated your business, you’ve got a solid business plan, and you’ve got funding. Now comes your website and your online strategy. Where do you go from here?! You hire a pro to build a professional website. If you are smart, you hire a professional to build your business a professional website and initiate an online strategy. “If you build it, they will come” does NOT hold true on the web. The initial launch of your website is just the tip of the iceberg. There are many pieces that need to work together to make your online presence successful, including … Read More

4 Steps to Choosing a Relevant, Useful, and Memorable Domain Name

Web Design in Fort Lauderdale, FL

Choosing a domain name for your small business is an integral part of launching a new website and online marketing strategy. It is a decision that should not be taken lightly and will impact everything you do, including your company branding, advertising, social media, and likely, your online success. This is going to continue and, more specifically, expand upon item #2 of 6 Best Ways for Small Business to Find Website Success. To stay truly relevant in 2015 and beyond, any new or existing small business must carve out their own little niche on the web.  And during that process you’ll have … Read More

6 Best Ways for Small Business to Find Website Success

There are an infinite number of ways to have website success, but these are the best tried and true actions to take for a small business owner to find website success. #1 Website Speed The speed of your site is readily evident as soon as a visitor hits your website. If your website doesn’t load in 6 seconds or less you run the chance of losing that visitor. The more visitors that browse your website equals more potential customers and/or clients for your business. A slow website discourages visitors from staying on your website and having a look around at what you … Read More

Pew Research Internet Report Reveals the Growth in American Internet Usage Since 2000

On June 26, 2015, Pew Research released a staggering report about American internet usage between the years 2000 – 2015. Pew Research Center began studying American internet usage in 2000 through 97 national surveys of adults that documented how the internet has become an integral part of everyday life across diverse parts of society. Some of the tasty morsels from that research: Internet usage by adult Americans grew from 50% yo 84% from 2000 to 2015 Young Adults Are Most Likely to Use The Internet, but Seniors Show Faster Adoption Rates While Less-Educated Adults Are Catching Up, Their Internet Adoption … Read More

Critical Signs That You Need a New Website

It’s 2015 and you don’t have a website If you don’t have a website by now, what are you waiting for? Websites are essential to any business or organization in today’s business environment. Not only are you missing out on a massive marketing opportunity, but you are alienating a huge portion of your potential client base. This is the single most important reason to contact a web designer and start the conversation about a website. Get started today! Would you walk around town without a business card? Then why are you continuing to do so without a website?! One of … Read More

A Closer Look at Responsive Web Design (RWD)

Web Design in Fort Lauderdale, FL

Responsive Web Design. What is it? Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones). RWD, and mobile optimization, have become so important on the web that, as of April 2015, Google updated their ever-changing search algorithm to give added importance, and search ranking, for the implementation of mobile-centric design of websites. If your site is not mobile-friendly you are … Read More